With the rise of the 3D popularity, studios have enjoyed the profits of converting and rereleasing movies in 3D over the past few years. The 3D reviews for many of these rereleases have been less than satisfactory, and the sales show that even with the added 3D element, they are not worth the high price of the conversion. Disney has recently halted plans for converting many of their classics. The Star Wars conversion was recently stopped as well now that they are under the Disney umbrella.
In terms of releasing new movies, however, 3D is still extremely profitable fueling the debate between shooting in real 3d or shooting in 2D and converting, such as in Alfonso Cuaron's "Gravity." Shooting in real 3D, as we know, is the better option and despite some few stragglers, in the past few years has become the more popular option (A great site to check out is http://realorfake3d.com/, if you're curious about future and past projects).
Jurassic Park 3D was recently released and I was reading an article discussing the conversion of the movie and the added elements the extra dimension brought to the story and the Jurassic Park experience. The conversion enhanced the experience so much that classification boards in some countries had to up the rating. Spielburg in a article (link is below), thought certain scenes in particular, such as when they are trapped inside the vehicle, really enhanced the fear and uncertainty in the moment. Jurassic Park in 3D opened with staggering numbers and proves that sometimes the high conversion price is worth it. A friend of mine said seeing Jurassic Park originally was the reason she loved movies and that seeing the 3D version blew her away. It's interesting to think about what movies might and not be successful upon rerelease in 3D. Top Gun, is currently being converted and will see a release next summer. It will be interesting to see if it can garner the same results.
http://www.news.com.au/entertainment/movies/jurassic-parks-3d-reboot-coming-to-cinemas-in-april/story-e6frfmvr-1226593939554#ixzz2OO15Ml4p
http://entertainment.time.com/2013/04/05/jurassic-park-3d-excitement-and-extinction/
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