Hey All!
This week, "3D movies got a whole lot brighter." At ComicCon last wednesday, Real D, introduced a new screen using it's "precision white screen technology" with hopes of improving the overall cinematic experience.
We've learned that 3D enjoys light and have observed first hand during productions and screenings that scenes, when shot in 3D, look better when well lit and brighter. Many Directors shy away from the medium specifically because of the inability to capture the necessary amount of light to make the image crisp and powerful. Christopher Nolan said that he refused to shoot Batman in 3D because he found "the dimness of the image extremely alienating." Real D hopes to alleviate filmmakers of this problem with their new white screen technology. CEO and Chairman Michael Lewis said that the screen brings 40% more total light than silver and is the "next step in the premium cinema experience."
The screen has been tested in select locations and has seen big endorsements from effects and production company's, industry professionals (including DreamWork's Jeffrey Katzenberg) and movie house companies alike. Many have applauded the enhancement of 2D films projected onto the screen as well providing a clearer picture with a "forceful visual impact when compared to the silver screen."
Real D is the most widely used system for 3D technology world wide and it's safe to say that we'll all be experiencing a brighter 3D in the months to come.
http://www.deadline.com/2013/04/reald-showcases-technology-to-beam-3d-on-white-screens-cinemacon/
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