We all talk a lot about promoting 3D and pushing the medium in order to popularize the medium and foster more work within 3D. This past Monday I was pleased to see that the Cameron Pace Group, formed by James Cameron and Vicent Pace (CPG), along with ESPN and CBS have been nominated for Emmy awards in sports entertainment broadcasting. In spite of news reports claiming the demise of 3D TV, CPG and ESPN have been gaining traction through their sports broadcasting and have been creating significant television buzz for their coverage of the X Games and PGA tournament coverage in 3D. Now, after securing Emmy nominations, in competition alongside 2D television, CPG is excited about and confident in the future of 3D television. They believe the key to 3D television is to provide productions affordable new technology production which integrates video or film into both 2D and 3D formats. They call this idea "5D." For the X Games, they used 34 cameras with 5 different rig variations suspended as much as 900 feet in the air to get full coverage. For their PGA coverage, 28 cameras and 7 rigs were used.
“Our engineering efforts always focus on ways to enable broadcasters to do more with less,” said Vince Pace, CPG’s co-chairman and CEO. “The X Games were a milestone in demonstrating that 3D innovation can also directly augment 2D production … Our goal at CPG is to enable broadcasters to generate top quality footage under any circumstances, adapting to any approach they select. For this year’s X Games, we were able to do just that.”
CPG and ESPN are very confident in the continuation of the televised medium. Hopefully the exposure and praise will foster increased popularity and prompt other companies to start investing in 3D technology/productions as well so more of us can get work! (That is unless CPG is going to hire all of us...who's crossing their fingers?)
CPG/ESPN/CBS Emmy article: http://good3dtv.com/3d-tv/cameron-pace-group-wins-emmy-nominations-shows-3dtv-isnt-dead-yet/
CPG's 5D tech: http://good3dtv.com/3d-tv/james-caneron-vincent-pace-introduces-5d-tv-tech-claims-better-future-for-3d-tvs/
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